Seminar on EXPECTATIONS OF VIEWRS FROM TELEVISION AND ITS FULFILLMENT on 30th August 2005 by Jaipur Chapter of BES(I)

Jaipur Chapter of BES(I) organized a workshop on EXPECTATIONS OF VIEWRS FROM TELEVISION AND ITS FULFILLMENT on 30th August 2005 at Jaipur with participants from content creators and logistic providers.  There was unanimity about capability of electronic media and role played by if for entertainment, education and information to the society.
However its present form in India was widely criticized on following aspects:

  • The Electronic Media has commercialized the rich cultural heritage of the country.
  • In place of uplifting the value-based society of India, it is corrupting the minds of the people, particularly younger generation
  • Sensationalization and twist in the events have replaced the News in real sense
  • Public B’caster –Doordarshan is slow in putting this position, but is also heading in this direction on the pretext of revenue generation.

A section of participants opined that media is the mirror of society and TV channels have no option but to present as per the demand of viewers.  At last it was unanimously agreed that the content creators have to impose self-discipline and the contents have to be sober and befitting with the social and cultural norms of heterogeneous society like India.  The public B’caster Doordarshan should take a lead in content creations, which may preserve the value based social system of the country.  Government needs to ensure that the channels do no entrust nudity, vulgar ness and violence.  The hardware aspect of TV also needs to be expanded and upgraded. 10% of the population is still out of the reach of terrestrial TV and it’s the prime duty of Doordarshan, the public broadcaster to cater to their needs.  It cannot wash of its hand on the pretext of providing DTH platform as it cannot fulfill the aspirations of the poor section of villages and moreover local programs are not available on DTH platform.

Jaipur Chapter of BES(I) also organized a Medical checkup camp for the benefit of masses at Jaipur.

Print